qbeats — Nathan Jones

Motion

Prototyping

Product Design

Brand Messaging

User Experience Design

qbeats wanted to change the news world from subscription to an à la carte model. Prices would change dynamically based on demand, content, and other variables.

Ideas and changes in direction came fast and furious, exploring any and all options for buy buttons, reading experiences, and the corporate website.

I collaborated and coordinated with qbeats stakeholders, outside design agencies, and internal marketing to visualize a multitude of options for all of the above.

Choose how to pay.

One of the trickiest problems I solved was the design for a scalable button that presented readers with a choice. Setting up an account gave them credits to purchase a story and pay with money, or they could watch an ad and pay with time.

Brand-able.

Due to the simplified structure of the buy button options, they were easily adaptable to other companies and brands. Pitches and tests were made with ESPN Insider, Fidelity, Men's Health, and Bloomberg Terminals.

Full workflow.

Supporting the buy buttons were analytic dashboards for advertisers, writing tools for publishers, and widget API tools for distributers to hook into the platform. Customers were able to track their purchases, send gift credits, and read anywhere on any screen.