With an approaching relaunch to market I refreshed the Lookbooks branding and experience both on and offline. Improving the MarketPlace UX saw a measured increase in engagement, and enacting a robust style guide aligned visuals, marketing, and tone of voice across touchpoints.
To aide the patented article buy buttons I designed, the supporting software was created by implementing a design system that scaled across products ranging from consumer wallets, ad creation tools, data dashboards, and more.
Thinking first as a user that wants to explore, I reshaped the digital experience of Utopia to fix the fragmented IA and UX. The site became accessible across screen sizes, gained consistent branding, and simplicity ruled above all else.
Combing notes and tasks specific to your contacts, I designed and helped scope out Mindframe into a business AV Chat application that went from Mac to PC to iPhone.
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